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Positive relationships with the local communities around our operations are vital to securing support for our activities and to maintaining our social licence to operate

Our mission is to unlock value for all our stakeholders, of which our local communities are considered to be one of the most important. We therefore continuously strive to build and improve upon our positive relationships with the communities around our operations.

Our operations are predominantly located in remote areas which have a low level of socio-economic development and high unemployment. The ‘multiplier effect’ which can be applied in Africa means that whilst Petra employs a total of 5,019 employees and contractors (as at 30 June 2020), a significantly larger number of people are dependent on our operations.

Our community development efforts focus on the following key areas (as identified through our community engagement programmes):

  • sustainable job creation;
  • poverty alleviation;
  • skills transfer; and
  • enterprise development in local communities.

The significant capital that we have committed to extending the lives of our mines will serve to ensure sustainable employment for our workers and contribute to the future viability of the communities surrounding our operations. This is augmented by initiatives such as locally-focused employment and developing local suppliers to a level where they can supply products and services to the operations.

More about our approach and performance with regards to our local communities.


Social Investment

Taking into account the long potential lives of our operations, we focus on investing in long-term projects which will have a lasting positive impact and which address the socio-economic needs of the communities in which we operate. Our approach to corporate social investment is therefore developmental in nature and aimed at creating sustainability in communities beyond the life of active diamond  mining.

The success of a number of our social investment projects is dependent on our local communities having the necessary skills to implement and eventually manage them, and Petra therefore aims to provide the required training and advice wherever possible. We also facilitate steering committees to assess, implement, monitor and evaluate the progress of our projects, consisting of our employees, members of the local community and municipality, and other service providers.

Social investment in South Africa is provided in the following areas:

  • Local economic development (LED);
  • Corporate social investment;
  • Sponsorships; and
  • The Petra Foundation.

Williamson’s Corporate Social Responsibility Plan, which is informed by the mine’s Stakeholder Engagement Plan, concentrated on the following areas for contribution and support during FY 2020:

  • hospital supplies related to HIV/AIDS and TB patients;
  • local education;
  • local environmental considerations;
  • health screening; and
  • local sports facilities.

Community Training and Development

Petra considers providing training, education and development to local community members just as important as training its own workforce, as this enables it to not only directly contribute to the economic uplift of the community but also to prepare a pool of potential labour for its operations.

In order to address the scarcity of skills in our local communities, our mines’ involvement starts at a grassroots level, in the form of the maths and science school support programme and the provision of scholarships. This is continued at tertiary education level with opportunities provided through the bursary scheme, the graduate development programme and the provision of practical experience through our experiential training programme.

Developing Local Businesses

We believe that local business development is a key component to true sustainability and is core to the economic development of South Africa.

Local businesses face a number of challenges as start-ups often struggle to gain access to grow and expand their businesses. These challenges include access to funding, availability of skills (both management and technical) and access to established supply chains.

At Petra, we address these challenges through our Enterprise Development (“ED”) and Supplier Development (“SD”) programmes, which are rolled out at our operations through our Enterprise Development Resource Centres and monitored through our Group ED structure, working very closely with operational and Group-level procurement.

Each of our South African operations now has an operating Enterprise Development Resource Centre with a full time ED Co-ordinator. This centre serves as a link between local businesses and the mine’s supply chain.

Services offered at the centres include:

  • business advisory services;
  • readiness assessments – business and technical;
  • generic business training;
  • technical training;
  • access to market – information on possible tender opportunities;
  • access to funding through low-interest funding for qualifying SMMEs;
  • formal business mentoring;
  • computer and printing facilities; and
  • boardroom facilities.

Community Stakeholder Engagement

The implementation of a consistent and effective stakeholder engagement approach across the Group remains a priority for Petra in order to build on the robust processes covering engagement that we already have in place across the Group.

Our objective is to standardise processes and our stakeholder management approach and provide stakeholder relationship owners with the required management framework and we have made significant headway in fulfilling this.

The Company uses a software system, IsoMetrix Social Management, to capture, profile, schedule and manage engagement, as well as carry out the required reporting. Some further enhancements were made to the IsoMetrix system and our stakeholder approach during FY 2020, which centred around capturing a significant amount of historical demographical data on stakeholder individuals and entities, as well as engagement. Unfortunately, delivery of the enhancements was negatively impacted by the COVID-19 pandemic, but work will continue in FY 2021, as it is considered necessary to ensure that the system provides an accurate overall picture of our ongoing stakeholder relationships. This process further includes ensuring that all stakeholder relationship owners have been identified, trained in the principles of effective stakeholder relations, and are actively using the IsoMetrix system not only as a means of data capturing but also as an SEM tool.

This approach and system will also assist in materiality assessments going forward, in conjunction with formal surveys carried out, and will be instrumental in identifying our stakeholders’ perceptions of Petra’s most material issues, enabling the Company to respond to these speedily and more effectively. No formal, Company-wide Social Impact Assessment (“SIA”) was conducted during FY 2020, but the materiality survey conducted during the Year provided valuable information on the key issues concerning the Company’s primary stakeholders.

Ongoing communication with our stakeholders is the most critical part of our SEM process. In addition to face-to-face meetings and forums, we use a variety of suitable channels and media, including printed, broadcast and social media. While our social media accounts, such as Facebook and Instagram, are playing an increasingly important role in this, quarterly community news letters produced and distributed to the communities by the respective operations, with support from the Communication Management sub-department, still play a key part in keeping communities informed of operational issues that affect them.

Taxes and Transparency

Petra is committed to transparency with regards to payments to Governments, both in terms of taxes and royalties, as well as our other areas of significant social expenditure. We support the principles of the ‘Extractive Industries Transparency Initiative’ and ‘Publish what you pay’, given that publishing details of Petra’s tax payments to Governments can help improve community support for its activities.

In FY 2020, the Group paid a total of US$19.7 million in taxes and royalties. It should be noted that Petra’s operations are currently subject to varying levels of tax shields, due to the significant level of investment having been spent by the Company at each operation. With a reducing capital expenditure profile, payments of taxes and royalties are due to rise in line with the profitability of each operation.

Contact Us

Local community members can submit feedback to Petra Diamonds by emailing:


Key Facts

  • US$185.3million Total supplier expenditure in FY20
  • c. 50,000+ Total # of dependents on our operations (using the accepted x10 multiplier for South Africa and Tanzania)