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Why Invest?

Petra’s strategy will deliver revenue and cashflow growth over the long term, thereby providing value for all stakeholders

With a strong growth profile, a diversified asset base of producing mines (including Cullinan, a Tier 1 asset by resource size), and an experienced management team, Petra offers a unique and high quality investment opportunity, providing direct exposure to late cycle diamonds.

Petra’s strategy is to focus on value rather than volume production by optimising recoveries from its assets in order to maximise their efficiency and profitability. As the Company nears the end of a long phase of capital-intensive mine development, it is set to enter a new era of steady state production and significant cash generation.

The Group has a significant resource base in excess of 300 million carats, which supports the potential for long-life operations, and is one of the few mid-tier diamond producers to offer a significant and growing production profile. This  places the Company in a strong position to benefit from the positive long-term fundamentals for the diamond industry, where demand is forecast to outpace supply.

Petra conducts all operations according to the highest ethical standards and will only operate in countries which are members of the Kimberley Process. The Company aims to generate tangible value for each of its stakeholders, thereby contributing to the socio-economic development of its host countries and supporting long-term sustainable operations to the benefit of its employees, partners and communities.

See Petra’s strategy here.

Petra’s key competitive strengths are:


Operational track record

The Group has extensive experience operating in Africa, where it has built up an industry-leading team, both in terms of the depth of its skill-set and its experience in the management of diamond mining operations.

Major resource base

Petra has compiled one of the world’s largest diamond resources of over 300 million carats. The careful management of such a large resource will ensure sustainable, long-life mining operations for the Group for many years to come.

Diversified portfolio

The Group’s portfolio encompasses five producing diamond mines and this balance of operations provides flexibility in terms of meeting Group targets and ensures that Petra is not reliant on the performance of any one operation.

Strong knowledge of its mining assets

All of Petra’s existing kimberlite operations have long histories of production and therefore the geology, mining method and associated geotechnical challenges of each mine are well understood. This knowledge of the deposits enables management to eliminate much of the risk associated with operating a diamond mine.

Low cost focus

Over the years, the Group has developed an effective low cost focus well suited to maximising returns from its assets. Integral to this was the development of a comprehensive in-house skills set which enables the Group to carry out a range of activities internally, from plant design and construction, engineering and mine development to marketing and sales.

Management culture

Petra fosters a culture where management is empowered to make decisions suitable to the relevant operations and where innovation and creativity in the workplace is encouraged and rewarded.

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