Retail

Diamonds have come to represent the ultimate gift of love and commitment, and it is therefore fitting that the cornerstone of diamond jewellery sales worldwide is the engagement ring. Whilst diamonds qualify as luxury goods, they are much more than this, expressing as they do powerful human emotions.

For hundreds of years, diamonds have been given to celebrate the most important moments in people’s lives, such as engagements, weddings, anniversaries and the birth of a child. All over the world, thousands of diamond retailers cater to these needs, from small, independent jewellers to mass market superstores, and there has recently been huge growth in sales online. Purveyors of antiques also have an important place in the market.

As diamonds continue to broaden their socio-economic and geographical appeal, designers duly respond and there is a diamond size and style to suit every taste.