Mobile Navigation

Our Strategy

Stabilising and optimising our portfolio

We are driving the optimization of our diversified asset base with the aim of delivering consistent production, revenue and free cashflow in order to maximise value for all of our stakeholders.

Our strategy is firmly underpinned by our focus on safety and sustainability, and decisions are taken with the long-term success of the business in mind.

Our Strategic Objectives:


Work responsibly Committed to responsible development

How we achieve this:

  • Strive for a zero harm workplace
  • Foster a dynamic Company culture, underpinned by our purpose and values, in which employees are encouraged to fulfil their true potential
  • Leverage strong relationships with our stakeholders to support our licence to operate
  • Protect and enhance our environment
  • Uphold the high value placed on diamonds
  • Strive to go beyond compliance

Consistent Delivery Focus on delivering steady-state operations

How we achieve this:

  • Effective implementation of Project 2022 to optimise free cashflow
  • Prioritise ‘value’ over ‘volume’ production and achieve annual production targets
  • Ensure we have the right people and skills in place, including appropriate Board and management structures
  • Optimise diamonds sales
  • Training, development and empowerment of management and employees
  • Commit the necessary long-term investment in order to sustain and extend the lives of our assets
  • Use new technology where appropriate to drive improvements


Drive optimisation Driving efficiencies and improvements across the business

How we achieve this:

  • Effective implementation of Project 2022
  • Focus on capital efficiency
  • Maintain disciplined cost control on mine and efficient overhead structure
  • Drive efficiencies, particularly in terms of the usage of energy, water and labour
  • Continued optimisation of portfolio, operating systems and performance


Underpinning our strategy:


World-class assets

  • Focus on assets with potential for significant production, operating margin, diamond resources and remaining mine life
  • Assets with robust economics can withstand fluctuations in both diamond prices and the capital markets
  • Good infrastructure at local and national level supports our operations

Outstanding leadership

  • An industry-leading team with a consistent strategy, performance and track record
  • Deep understanding of our industry – Petra’s experience and knowledge of the specialist diamond market has helped shape the company’s strategy
  • Extensive in-house operational capabilities covering the full diamond mining spectrum – exploration, development, production, expansion, processing, sorting, marketing and sales – backed up by an effective corporate team
  • Appropriate and robust risk management framework
  • Effective and evolving governance policies in line with the growth of our business

Strategic Objectives