Our Business Model & Strategy

Central to our approach is the identification of the right assets, where the Company can add value.

• We apply decades of specialist experience in the appraisal and valuation of diamond orebodies.
• Our mines produce a full range of diamonds.
• We focus on well defined and understood orebodies with the potential to generate significant cash flow.
• Our plans are structured around the long-term viability of each project.

Our operations are focused on ‘hard rock’ kimberlite pipe orebodies.

• Safety is our number one priority and ingrained in everything we do.
• Hard rock orebodies can generally provide for much better predictability and long-term planning than alluvial deposits.
• A team with significant experience in the management, mining and development of diamond orebodies.
• Our technical competence enables us to meet and overcome challenges as they arise.
• We focus on driving efficiencies.

Ore is passed through the processing plant to extract the diamonds from the rock.

• We are focused on value production, rather than volume.
• Plant processes are set to optimise revenue generation from each individual mine’s orebody, by focusing on where the value lies within its diamond population.
• We embrace innovation and continually stay abreast of the latest diamond mining and processing technologies.
• Security is enhanced through maintaining automated, ‘hands-off’ processes.

Rough diamonds are sorted into parcels and then sold through a competitive tender process.

• Our own in house marketing and sales expertise; we do not pay any sales commission to a third party.
• We utilise a tender process to ensure a competitive pricing environment.
• Petra has flexibility in the venue and timing of tenders to maximise participation.
• Our mines, particularly Cullinan Mine, produce world-class diamonds.
• We maximise the value of Exceptional Stones, including via dedicated standalone tenders, and by selling into partnerships.