We believe that Earth’s rare and precious legacy can, through responsible mining, create abundant outcomes for our people, communities, investors, customers and all other stakeholders, giving expression to life’s special moments.
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Central to our approach is the identification of the right assets, where the Company can add value.
HOW WE DIFFERENTIATE
- We apply decades of specialist experience in the appraisal and valuation of diamond orebodies.
- Our mines produce a full range of diamonds.
- We focus on well defined and understood orebodies with the potential to generate significant cashflow.
- Our plans are structured around the long-term viability of each project.
Our operations are focused on ‘hard rock’ kimberlite pipe orebodies.
HOW WE DIFFERENTIATE
- Safety is our number one priority and ingrained in everything we do.
- Hard rock orebodies can generally provide for much better predictability and long-term planning than alluvial deposits.
- We have a strong operations team, with significant experience in the management, mining and development of diamond orebodies.
- Our technical competence enables us to meet and overcome challenges as they arise.
- We focus on driving efficiencies e.g. via Project 2022 and Business Re-engineering projects initiated at Finsch and Koffiefontein.
Ore is passed through the processing plant to extract the diamonds from the rock.
HOW WE DIFFERENTIATE
- We are is focused on value production, rather than volume.
- Plant processes are set to optimise revenue generation from each individual mine’s orebody, by focusing on where the value lies within its diamond population.
- We embrace innovation and continually stay abreast of the latest diamond mining and processing technologies.
- Security is enhanced through maintaining automated, ‘hands-off’ processes.
Rough diamonds are sorted into parcels and then sold through a competitive tender process.
HOW WE DIFFERENTIATE
- We have our own in house marketing and sales expertise and do not pay any sales commission to a third party.
- We utilise the competitive tender process to ensure a competitive pricing environment.
- South African production is normally sold in Johannesburg, thereby enabling local participation. Tanzanian production is sold in Antwerp. Petra has flexibility in the venue and timing of tenders.
- Our mines, particularly the Cullinan Mine, produce world-class diamonds, including very high-quality large white diamonds and incredibly rare blue diamonds.
- We maximise the value of Exceptional Stones, including via dedicated standalone tenders, and by selling into partnerships.
